AI+Human dark-pattern audit platform Built for CCPA 2023 & DPDP Act

Know in 3 hours if your site puts you at legal risk.

A full compliance audit covering all 13 CCPA dark patterns. Get an encrypted PDF with evidence, legal citations and exact fix recommendations — stop regulatory risk before it becomes a legal problem.

13
Patterns detected
30 min
First scan
3-agent
AI validation
What we detect

13 dark-pattern types — all covered.

Per CCPA Guidelines 2023, DPDP Act & ISO 9241-110
Pattern 01

False Urgency

Fake countdown timers and “only 2 left” messages that pressure immediate action.

Pattern 02

Basket Sneaking

Items or fees slipped into the cart without the user’s explicit consent.

Pattern 03

Confirm Shaming

Decline buttons worded to shame — “No thanks, I don’t want savings.”

Pattern 04

Forced Action

Requiring sign-up or unrelated data sharing to finish a simple task.

Pattern 05

Subscription Trap

Easy to subscribe, deliberately hard to cancel — a hidden exit path.

Pattern 06

Drip Pricing

Hidden fees revealed only at the last checkout step, after time is invested.

Pattern 07

Disguised Ads

Advertisements designed to look like organic content or results.

Pattern 08

Privacy Zuckering

Confusing settings that trick users into sharing more data than intended.

Pattern 09

Bait & Switch

Advertising one price, then substituting another at the moment of action.

Pattern 10

Nagging

Repeated, disruptive prompts that wear users down into agreeing.

Pattern 11

Interface Interference

Hiding or de-emphasising options to steer users to a preferred choice.

Pattern 12

Trick Wording

Ambiguous language deliberately designed to mislead a decision.

Pattern 13

SaaS Billing

Silent auto-renewals and recurring charges on stored payment methods.

900M
Internet users in India — most don’t know they’re being manipulated.
Why it matters

India’s digital consumers deserve better.

Fact 01

CCPA Guidelines

India’s Central Consumer Protection Authority issued dark-pattern guidelines in 2023 — non-compliance attracts penalties.

Fact 02

DPDP Act 2023

The Digital Personal Data Protection Act mandates lawful, fair processing. Dark patterns violate consent requirements.

Fact 03

13 Prohibited Patterns

The CCPA officially prohibits 13 specific dark patterns on Indian e-commerce and service platforms.

Fact 04

AI-Powered Detection

Our 3-agent system — Hunter → Skeptic → Judge — catches both obvious and subtle manipulation.

The product

AI-powered detection, end to end.

A 3-layer system covering every surface
LAYER 01

Public Web

Full crawl of your public-facing website — every important sub-page where dark patterns hide. Detects what any user meets before login.

All critical sub-pages
→ Visible UI patterns
→ Pre-login surfaces
LAYER 02

Post-Login

Authenticated scan of your logged-in flows — checkout, account settings, subscription management. This is where most dark patterns hide.

→ Checkout flows
Account settings
→ Cancellation paths
LAYER 03

Mobile App

Android app scan via emulator. Captures consent dialogs, onboarding, permissions and settings accessibility — Roach Motel detection.

→ Consent dialogs
→ Permission requests
Roach Motel detection
// 3-agent AI validatorLIVE
Hunter

Scans & finds every potential manipulative pattern on the page.

Skeptic

Challenges every finding — eliminates false positives.

Judge

Attaches a legal citation to every confirmed pattern.

Transparent pricing

No hidden fees. No dark patterns. Ever.

All prices in INR · cancel anytime
Free
₹0

For individuals who want to explore.

  • Free open website scan
  • 1 Critical / High finding shown free
  • Compliance score included
Start Free Scan For cancellation, see details →
Most Popular Starter Audit
₹4,999 one-time

One complete audit of your public website.

  • Full public web scan (up to 20 pages)
  • All dark-pattern findings
  • CCPA legal citations per finding
  • Fix recommendations with code
  • Compliance score + tier
  • Encrypted PDF report
  • Regulatory pass/fail verdict
Request Starter Audit For cancellation, see details →
Professional
₹9,999 /month

Full 3-layer audit + monthly monitoring.

  • Everything in Starter
  • Post-login flow scan
  • Android mobile app scan
  • 4 full scans per month (weekly)
  • Detailed PDF after every scan
  • Client portal access
  • Cancel anytime — no calls
Request Professional Subscription terms →

Enterprise — custom scope, dedicated account manager, bulk sites, white-label reports, SLA.  ·  Our promise: if you don’t receive your Starter Audit within 7 business days, we issue a 50% refund automatically. No questions asked.

About us

Technology must be honest.

Ethos UI OCP (OPC) Private Limited is a technology and compliance company based in Bengaluru, India. We review, analyse and help businesses design digital experiences that are transparent, honest and compliant with Indian and international regulations.

Our product is India’s first automated system for detecting the 13 prohibited dark patterns defined by the Central Consumer Protection Authority (CCPA) in its 2023 guidelines.

In an AI-driven world where manipulation can be automated at scale, we believe there must be an equally sophisticated system to detect it.

Every consumer-facing website in India should be free from deceptive design — whether intentional or unintentional.

// Company details
Legal name
Ethos UI OCP (OPC) Pvt Ltd
CIN
U62099KA2026OPC220926
Structure
One Person Company
Registered
MCA, Govt. of India
Director
Gagan R
Location
Bengaluru, Karnataka
Founded
2026
Contact

Get in touch.

We respond within 1 business day
General
dp@ethosui.com
Legal & Compliance
legal@ethosui.com
Billing
billing@ethosui.com
Privacy & Data
privacy@ethosui.com
Security
security@ethosui.com
📍 Registered Office
Om Chambers, 648/A, 4th Floor, Binnamangala 1st Stage, Indiranagar, Bangalore – 560038, Karnataka

Send us a message

We respond to all enquiries within 1 business day.