Find dark patterns on your website and see how to fix them.
Evidence-backed, human-reviewed Starter Audit of up to 20 public pages. Report delivered within 7 business days of confirmed payment.
Dark-pattern and privacy checks
False Urgency
Fake countdown timers and “only 2 left” messages that pressure immediate action.
Basket Sneaking
Items or fees slipped into the cart without the user’s explicit consent.
Confirm Shaming
Decline buttons worded to shame — “No thanks, I don’t want savings.”
Forced Action
Requiring sign-up or unrelated data sharing to finish a simple task.
Subscription Trap
Easy to subscribe, deliberately hard to cancel — a hidden exit path.
Drip Pricing
Hidden fees revealed only at the last checkout step, after time is invested.
Disguised Ads
Advertisements designed to look like organic content or results.
Privacy Zuckering
Confusing settings that trick users into sharing more data than intended.
Bait & Switch
Advertising one price, then substituting another at the moment of action.
Nagging
Repeated, disruptive prompts that wear users down into agreeing.
Interface Interference
Hiding or de-emphasising options to steer users to a preferred choice.
Trick Question
Ambiguous language deliberately designed to mislead a decision.
SaaS Billing
Silent auto-renewals and recurring charges on stored payment methods.
India’s digital consumers deserve better.
CCPA Guidelines
India’s Central Consumer Protection Authority issued dark-pattern guidelines in 2023 — non-compliance attracts penalties.
DPDP Act 2023
The Digital Personal Data Protection Act mandates lawful, fair processing. Dark patterns violate consent requirements.
13 Prohibited Patterns
The CCPA officially prohibits 13 specific dark patterns on Indian e-commerce and service platforms.
AI-powered detection, end to end.
Public Web
Full crawl of your public-facing website — every important sub-page where dark patterns hide. Detects what any user meets before login.
→ Visible UI patterns
→ Pre-login surfaces
Post-Login
Authenticated scan of your logged-in flows — checkout, account settings, subscription management. This is where most dark patterns hide.
→ Account settings
→ Cancellation paths
Mobile App
Android app scan via emulator. Captures consent dialogs, onboarding, permissions and settings accessibility — Roach Motel detection.
→ Permission requests
→ Roach Motel detection
No hidden fees. No dark patterns. Ever.
For individuals who want to explore.
- Free open website scan
- 1 Critical / High finding shown free
- Dark-pattern risk score included
One complete audit of your public website.
- Full public web scan (up to 20 pages)
- All dark-pattern findings
- CCPA legal citations per finding
- Fix recommendations with code
- Dark-pattern risk score + tier
- Encrypted PDF report
- Advisory risk assessment (not a legal compliance verdict)
Full 3-layer audit + monthly monitoring.
- Everything in Starter
- Post-login flow scan
- Android mobile app scan
- 4 full scans per month (weekly)
- Detailed PDF after every scan
- Client portal access
- Cancel anytime — no calls
Enterprise — custom scope, dedicated account manager, bulk sites, white-label reports, SLA. · Our promise: if you don’t receive your Starter Audit within 7 business days, we issue a 50% refund automatically. No questions asked.
Technology must be honest.
Ethos UI OCP (OPC) Private Limited is a technology company based in Bengaluru, India. We review, analyse and help businesses design digital experiences that are transparent, honest and compliant with Indian and international regulations.
Our product is an automated dark-pattern audit with human review, covering the dark patterns defined by the Central Consumer Protection Authority (CCPA) in its 2023 guidelines.
In an AI-driven world where manipulation can be automated at scale, we believe there must be an equally sophisticated system to detect it.
Every consumer-facing website in India should be free from deceptive design — whether intentional or unintentional.
- Legal name
- Ethos UI OCP (OPC) Pvt Ltd
- CIN
- U62099KA2026OPC220926
- Structure
- One Person Company
- Registered
- MCA, Govt. of India
- Director
- Gagan R
- Location
- Bengaluru, Karnataka
- Founded
- 2026